January Blog - Founder Story

We're going to make an effort to release on blog post a month. Documenting all things from our training regiment, upcoming collections, the up's, the downs, and everything in between. 

To start, it was only fitting we begin with a "founder story". Giving you insight into our brand is important to us. We're here to build the best community in the endurance sport space. We've got a lot of big plans in place. None of this would be possible with out you guys. 

So, this is where we begin. What is our "Why". We've always been drawn to inspiration & leadership. Growing up, being involved in team sports played a pivotal role in our development. From a young age competition became the root of our motivation. Sports have always been a place to disconnect and release any pent up emotions. Many... Many failures happened along the way. However, among those failures, one thing remained consistent. We always got back up and came back better than ever. 

What we hope to do is inspire millions of people to push their limits. In today's society, it is far too common to compare ourselves to someone who is "better" than us. We also realize life is hard. We've faced a bunch of adversity in our lives, and it has given us a unique perspective that we hope we can create a community around. 

No matter your situation, no matter your task at hand, when you put on Relentra Clothing, we want you to feel invincible. We want you to feel as if there is no challenge too big. We want to support you through overcoming whatever life has in store for you because at the end of the day you're adding your notch. 

A common saying is "add a notch to your belt". We are going to capture this spirit. You are relentless. Relentra comes from relentless training. Every-time you complete a race, face a new training program, or simply have life get in the way, we want to empower you to feel like anything is possible. 

Welcome to the family, we truly couldn't do this without you. So, what notch will be your next?

-Relentra Founders