Our Story
We created Relentra for those who aren’t satisfied with ‘average’—the triathletes, ultrarunners, Iron Men, and anyone constantly pushing their limits. Every race, every challenge is a new notch in your belt, symbolizing growth that can never be taken away.
Our slogan, “Add Another Notch to Your Belt,” captures this spirit. Life can take many things, but not your hard-earned experiences. Conquering tough challenges, be it physical, mental, or personal, leaves a lasting impact.
So, what notch will be your next?
Ian's Story
We approached Ian when we came across his content in September of 2025. We saw a video he posted about his "old" life vs his "new life". We decided to send over some gear as we wanted current triathlete's opinion on our gear.
He gave us great feedback & we agreed to hop on a call to discuss how we could work together. We want to sign athletes to Team Relentra, that understand our brand's mission and values. At the same time, we want athletes who live this in their day-to-day life.
We want to inspire millions & Ian wants to do the same. He went from "rock bottom" and "floating" through life, to now competing at a high level with his pro card in sight.
His "old life" was surrounded by partying and drinking. He found success in sales, and then earned a leadership position. It was only then he realized he needed to be a better role model for his team & his fiance. He shared how important it was to lead by example and be a foundation for his team and his fiance.
He has been fully committed to his Triathlon journey & it is nothing short of inspiring. Not only does he crush the races, he also does some coaching for newer athletes getting into the sport.
We are beyond excited to have Ian join the Relentra Athlete Team.